Why your business (Small or Big) NEEDS a professional website!
If you still believe that having a website won’t benefit your business or that getting a professional built website will be too costly, here are 6 reasons that will destroy those misconceptions & will convince you to get a website right away, no matter the size of your business.
1. YOUR BUSINESS WILL GAIN CREDIBILITY
In a day where more & more consumers use the internet to search for the products or services they need, your business can’t afford not to be found online. By having a website you will gain credibility, people will know you exist!
It’s very simple really, without a website, potential customers will go to your competitors.
Beware of “home-made” websites that promise to save you money by doing it yourself. A professional website will inspire confidence while a “home-made” website will inspire mistrust…So beware, you might be saving money but you will be spending a lot of time creating something that might not be optimal for your business & Time=Money. Spend that time doing, what you do best!
This is specially true for home-based businesses without a store front to promote products or services. Your website becomes your STORE FRONT!
2. A WEBSITE SAVES YOU MONEY
If you think you can’t afford a professional website, the opposite is true: YOU CAN’T AFFORD NOT TO! The cost of designing a website varies, but once your website it’s up and running, it’s maintenance will be less than $100/month sometimes as little as $25.00. If this is your store front, compare that price with the price you pay for leasing a space or the price you’ll pay for a newspaper ad.
Having a website then, becomes an extremely cost effective way to promote your business! Time=Money
3. PROVIDES BETTER CUSTOMER SERVICE = SAVES YOU MONEY
This is specially true with websites built on WordPress where once created, you can easily update information about your products and services & keep your customers informed on the latest news about your store and products. If your website was to be compared with printing material, or having to have someone answering questions on the phone all the time, the cost will easily snowballed. With your website you have a constantly updated brochure, with up-to-date hours, schedules, products, special events, F.A.Q’s and news. Time=Money
4. ALWAYS ACCESSIBLE
Available to regular and potential customers 24/7/365, your website keeps you on business even when you are closed. You are reaching now more and more people by having a store that is open all the time, without having to really pay for overhead. Time=Money
5. POTENTIAL FOR TARGETING A WIDER MARKET
Have you heard of e-commerce? It used to be something relegated to big companies like amazon or e-bay. Not any more, with your website and the right platform you are providing an alternate space for selling your products & by doing so you are reaching potential customers beyond your physical location. Global is your new market! Time=Money
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6. SHOWCASES YOUR WORK/PRODUCTS/SERVICES
Do you need more convincing?
Why you NEED a Responsive website
We will take it a step further and tell you how important it is to have a RESPONSIVE website. Why? Because rather than stating that the Future is Mobile Friendly, with the increasing trend of mobile gadgets (smartphones and tablets) we can now state without room for doubt that: THE PRESENT IS MOBILE FRIENDLY!
While going responsive (mobile friendly) can present challenges for website owners and online marketers, without a mobile-friendly website your future online is bleak. Redesigning then a preexisting non-responsive website becomes a MUST. Depending on how outdated your website is & the amount of pages on it the cost could be as little as $400.00
If you’re not providing a mobile-friendly experience for your customers, they’ll bounce off your website and go to your competitor whose website is easier to use.
Here are just a couple of statistics that will convince you:
- Mobile users will surpass desktop users by the end of 2014 according to http://visual.ly/why-responsive-design-important-10-key-statistics
- 69% of tablet users have shopped through their device in the last 30 days http://visual.ly/why-responsive-design-important-10-key-statistics
- 67% of users are more likely to make a purchase with a smartphone on a mobile friendly site than on a non-mobile site
- Mobile traffic to its client base increased by 171 since Q3 2011 according to Walker Sands Digital
- 5 billion people will use mobile phones by 2017 according to Statista
- 70% of mobile searches lead to online action within an hour?
Making your website responsive is a small price to pay to reach all these people.